Pixel8 sets itself up to be online video game-changer

February 23, 2009 | Camille Ricketts | Comments | |

Pixel8 Networks, a stealthy San Jose, Calif.-based provider of online video distribution technology, announced plans to roll out a line of products in September that could fundamentally change the way online video is delivered. Very little information has been released about what’s in store, but co-founder Randy Chou told VentureWire that the company is working on better ways to transfer video and large amounts of data.

On its web site, Pixel8 (not to be confused with 3-D animation producer Pixel8 Studios) says that it’s seeking to solve problems caused by the new prevalence of IP-based video, couching its September launch as “something that, up to now, hasn’t been possible.” The company also claims that its distribution mechanism will have “more than 10 times the horsepower of anything else” on the market in the space today, and will actually cut costs for client businesses — magic words for video developers’ ears in this recession. For now, expectation-building seems to be Pixel8’s prime marketing strategy.

Only about six months old, it raised $6 million in first-round funding last September from Matrix Partners, on top of $200,000 in seed funding from a private investor. Executives say this should be enough to last Pixel8 through 2010.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

With GreenBeat 2009, VentureBeat's all-star conference on all things Smart Grid, coming up in November, Camille will be expanding coverage of this exciting space. Stay up to date by following @greenbeat2009 on Twitter or by becoming a fan of the event on Facebook here.

  • I'm very curious to see what their new products are going to be and what these new technologies they are developing are all about.

    As someone who is involved in producing video for the web I'm excited at the future of web video and systems like Pixel8 that are trying to improve it.