Since social voting site Digg first began, it’s been a common thought that Digg users don’t click on ads. While that’s generally been the rule of thumb for sites that Digg sends traffic to, it’s not clear just how much ad-clicking Digg users do on the site itself. But judging by the picture above, someone’s trying pretty hard to get users to give it a go.
The site’s been completely taken over by “Watch The New Trailer” ads for the new Star Trek film. That in and of itself might be worthy of a click for a lot of Digg users, but the fact that the current most dugg item of the day is also a story about the new Star Trek trailer, makes this ad a great one.
Clearly, Digg users are interested in seeing this trailer, so why not give them even more immediate access?
And not only are the ads on the top of the site both for the Star Trek trailer, but the ad unit on right bottom right of the page is one as well. For those keeping score at home, that’s four places to see the new Star Trek trailer on one page.
Microsoft is currently in charge of Digg’s ads.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.