Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Apple announced today a new iPod Shuffle that can talk to you. The move is another sign that the company is serious about holding its No. 1 position in the music player space, and that it isn’t done revamping products that have been on the market for a while.
The new Shuffle is a tiny silver thing about 0.7 inches thick and only 1.8 inches long. It weighs 0.38 ounces.
It’s also got a new feature called VoiceOver, which lets your device talk to you. It can help you navigate through as many as 1,000 songs. When you press a button, a voice will tell you the name of a song or the artist, without interrupting the music.
Now, in contrast to earlier models, you can have multiple playlists, because VoiceOver announces their names, too. That lets you navigate without ever looking down at your device (say, if you’re driving). VoiceOver comes in 14 languages, and you can choose the voice when you sync your Shuffle with iTunes. It holds 4 gigabytes of data (1,000 songs) and can operate for 10 hours on one battery charge.
It is available now for $79.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results