Steve Jobs is back — he’s leading Apple’s netbook efforts, says WSJ

Steve JobsWhile Steve Jobs may claim he is taking time off from the day-to-day business of running Apple, that certainly does not mean he isn’t guiding the company’s direction. Jobs is still actively involved with business decisions, reports the Wall Street Journal. This includes work towards a netbook device, despite the company’s best efforts to deny that it is interested in the market.

How convenient that Jobs’ return would be confirmed on this day of Easter, the day of celebrated resurrection.

The device will come in at a size larger than the iPhone/iPod touches, yet smaller than any of its laptops, the WSJ reports (this would kind of obvious, though). It’s hard to say what this Apple netbook would look like exactly — it seems none of the Apple tipster sites have yet to get a good grasp on it, but that hasn’t stopped the speculation.

Apple has placed an order for 10-inch touchscreens from a Taiwan distributor for delivery in the third quarter, Reuters reported last month citing its own sources. But, this may not be for a netbook (in fact, a 10-inch screen would actually be on the big side considering most netbooks have screens smaller that that), and rather for the oft-rumored tablet PC that Apple is said to be mulling about.

There’s another possibility too: that these netbook/tablet PC rumors could actually refer to the same device. Microsoft’s Tablet PC, for example, has only found a niche market to date because full-featured PCs with touchscreen capabilities just aren’t in great demand. Related to that, you could argue that tablet PCs are essentially glorified laptops that don’t justify their price.

Consumers have found the netbook alluring because of its small, lightweight size and equally diminutive price. These devices aren’t meant to play the latest and greatest games or high-end applications, and thus contain things like expensive graphic chips — they’re meant to keep things sweet and simple.

A tablet netbook may solve these problems. That is certainly what MacRumors suggests: “Apple’s ongoing research into multi-touch, however, has generated speculation that Apple may incorporate more advanced gesturing into a future device.” In other words, who needs a keyboard, anyway?

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  • lk
    yeah
  • Brendan
    Think 10" tablet the same rough shape as iPhone, with a pop-out stand and Mac OS X touch. When a device like this comes along everyone will be saying: "that design was obvious, we should have seen it coming". And yes, software only keyboard. K.I.S.S.
  • I think the reason why Microsoft's Tablet PC failed is because it's basically just Windows with a touch screen. For a real Tablet PC/Mac to succeed, the GUI has to change... pretty much like how the iPod Touch defined how the GUI for a small touchscreen machine should look like.
  • Bobby
    "In other words, who needs a keyboard, anyway?"

    Yeah, they've been working on this for a little while now already:
    http://www.theonion.com/content/video/apple_int...
  • What they'll do without Jobs in the long term is problematic, but I'm sure glad he's engaged now. It's the perfect time for Apple to dominate the next generation of multimedia netbooks and perhaps the computer/television interface for HDTV.
  • Bobby:

    haha ah yes The Onion. Always great for a lighthearted look at the news, and even the media itself :)
  • Actually, you are incorrect in saying that most netbooks dont have 10" screens. The vast majority of product entries (from MSI to Asus) do have the canonical 10" 1024x600 display.
  • true, but young pups like you can see in that screen size... i want one that has the dimensions (albeit landscape) of a real, say... piece of printed text. then, i stop coveting a kindle asap.
  • P
    I would buy a giant 10" ipod touch with OS X in a heart beat... and I have never bought from apple before.
  • BTW, Ed -- nice post. MG would be proud!
  • It's only my first here with VentureBeat. I could only hope to write half as good as MG! Them there are big shoes to fill...
  • I'd like it if Jobs came back. That would make people focus on what Apple is announcing instead of why Steve Jobs isn't the one telling us.

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  • tri
    You should have kept the Font a little more smaller, its too big now.
  • ChriS
    You have the wonder did the iPhone / Ipod Touch / App Store become the public development and refining in markets that existed (mp3 players and cellphones) while Asus and Acer built public interest in a potential new market: the netbooks. Providing Apple the abilty to walk into a market.
  • Er, isn't there already a 10" OSX netbook? The MSI Wind? :)
  • What's next? How do you top the iPhone?
  • edsion007
    Hmmm... why it has to do with twitter so much?
  • Hmmm... why it has to do with twitter so much?
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