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BookTour, a web site that aggregates author events like readings, book signings and the like, making them easily searchable, has landed $350,000 in a first round of funding from Amazon.com, among undisclosed others, according to PE Hub. Equally notable is that its chairman is Christopher Anderson, editor in chief of Wired magazine.
The site lets authors create their own profile pages so they can keep their fans abreast of any updates, events, biographical information, etc. — this, in addition to its database of event information. For example, if you search for David Sedaris, BookTour calls up the books he has written, providing links to purchase them on Amazon or find a local retailer that offers them. It also lists his confirmed appearances for April in Tampa and St. Louis.
A few other neat features: You can find authors based in your local area, contact some of them directly, and request them to attend an event of your own with one click. BookTour, now in beta, says its purpose is to connect authors and their audiences, and it will probably succeed if it can convince more authors to establish a presence. With all the potential the site holds for promoting their names and books, it seems like this shouldn’t be too difficult.
VentureBeat’s VB Insight team is studying email marketing tools.
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