Posit Science raises $5.6M for brain fitness software

April 27, 2009 | Camille Ricketts
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Posit Science, one of several companies offering software to strengthen cognitive function and prevent brain deterioration, has raised $5.6 million in a third round of funding to continue product development and ramp up marketing efforts, reports VentureWire (subscription). The San Francisco-based company is coming off its strongest sales quarter yet, but faces a surprisingly crowded field of competition.

Companies like Dakim, Vivity Labs, Lumos Labs and Cognifit have all raised substantial capital in the last year to produce very similar software and devices for senior citizen consumers. While some of these offerings are based online — charging a small subscription fee for membership — Posit Science sells CD-ROM games that help users form new neural connections, keeping their brains nimble. It’s largest customer-base is assisted living facilities for the elderly.

So far, it has two software packages on the market: Brain Fitness (see right), used to preserve cognitive function (memory, concentration, troubleshooting), andInSight , used to keep visual perception sharp so that seniors can continue to drive. With sales of both these products up for the first quarter, the company says the recent round of funding should be enough to put it in the black.

Posit Science offers it products directly to consumers through its web site, but says it will also seek partnerships with health insurance companies to expand its reach.

Aberdare Ventures, Cooley Godward Kronish, Draper Fisher Jurvetson and VSP Capital provided the recent round of funding. The company says it will keep the round open for several more weeks, anticipating a second close.

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Photo of Camille Ricketts

About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

  • I use both Posit Science brain fitness games. They are the InSight and Brain Fitness Program Classic.

    InSight improves the way you take information in from your eyes. It improves your visual memory. It widens your useful field of view. It helps you keep up with fast action when watching sports or an action movie.

    It is scientifically proven to reduce driving crash risk by 50% among other proven benefits. The best part is that it helps seniors drive longer.

    The Brain Fitness Program Classic improves the information you take in from your ears. These games push your brain to hear sounds clearer. Some of the benefits include being able to remember what you hear better. Hearing better in a noisy room.

    This program is scientifically proven to improve your memory by up to 10 years.

    When you tune up your brain, other things get easier, like learning new things. Even the grocery store is easier and faster because you can spot what you need quicker.

    It's great to enhance your quality of life. Especially for older people.
  • BrianJones12
    Posit Science is the best brain training game on the market today. To learn more about or see a review of Posit Science, go to http://www.braintraininggames.net/Brain-Training-Games/Posit-Science-Review.html
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