iPhone ads not your path to wealth
“Top iPhone apps make $400 to $5,000 per day” reads a headline over at Silicon Alley Insider. The right way to read the article, and any others citing a new report by iPhone ad server AdWhirl, is to scroll to the bottom. There, you’ll find the disclaimer that only free apps that crack Apple’s top 100 most popular list can make that kind of money. Everyone else? Long Tail.
AdWhirl’s more solid selling point is that the company claims 100 percent “fill rates.” That means whenever an iPhone user’s app requests an ad, a money-making ad is actually served. AdWhirl’s report says the average fill rate for iPhone ads is 60 percent.
How about it, app developers? Send us your own charts on fill rates, CPM and how much money you’re actually making.
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About the Author, Paul Boutin
Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.
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