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Babble Media , an online magazine and social network for hip, stylish parents, has added $1.25 million to a first round of funding , bringing its total to $3.25 million. The New York based company, a spin-off from digital lifestyle magazine Nerve, says it will use the money to build its community tools.
Aiming to appeal to what it calls "a new generation of parent," the site runs articles that you wouldn’t see on other parenting sites like iVillage, BabyCenter and Parents.com. For instance, one of today’s top stories titled "The Family iPod" carries the tagline "Our kids love punk rock just like we do. Is that okay?" It also features a regular "Bad Parent" column addressing issues ranging from hating your kids’ friends to the scarring potential of parental nudity.
Now two years old, Babble draws about 1.8 million unique visitors a month and generates revenue through advertising. The recent round of funding was led by Greycroft Partners and included Village Ventures .