Obama turns to California for new emissions standards

May 18, 2009 | Camille Ricketts | Comments | |

President Barack Obama is getting ready to announce new, stringent vehicle-emission standards for the whole U.S. Combining California’s tough policies with Transportation Department recommendations, he will call for a 30 percent increase in car and truck fuel efficiency by 2016 — an announcement that will probably go out tomorrow.

If properly implemented, this measure would establish the standard that all cars and light trucks need to get 35 miles per gallon mileage within the next seven years. The current standard is 27.5 miles per gallon for cars and 24 miles per gallon for trucks. The plan is to hit the new target by making incremental gains every year, beginning with the new crop of 2011 vehicle models.

The automotive industry, notoriously opposed to emissions efforts in the past, is predicted to remain fairly silent this time — not only because the order comes in the wake of massive economic bailouts, but also because executives are satisfied with the administration’s decision to finally enforce one national standard (something they have been lobbying for for a while) and to provide a feasible timetable. The announcement could actually help bankrupt Chrysler and nearly bankrupt General Motors devise more solid and sustainable roadmaps going forward, the New York Times notes.

A similar law was passed in 2007 stipulating a 40 percent improvement in gas mileage for cars and light trucks by 2020, but the Bush administration didn’t pitch any further legislation to enforce it. The new regulations will fall under the jurisdiction of the Transportation Department’s National Highway Traffic Safety Administration.

California has been requesting a waiver to set its own emissions standards for some time (something the auto makers have vocally begrudged). In all likelihood, Obama will grant the state the waiver with the understanding that the issue will be moot once the new standards go into effect. Even before an executive mandate, 13 other states and the District of Columbia have moved to adopt California’s tailpipe standards, the strictest in the country.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

With GreenBeat 2009, VentureBeat's all-star conference on all things Smart Grid, coming up in November, Camille will be expanding coverage of this exciting space. Stay up to date by following @greenbeat2009 on Twitter or by becoming a fan of the event on Facebook here.

  • Most cars in Europe already do 35 miles per gallon mileage (6.75l / 100km) or less in real day use - and 25% less in test use for 'certification'.

    Thus where is the challenge?
  • Peter Antypas
    That's because in the EU there is *one* standard, not 50.
  • AC
    What's the obsession with reaching MPG milestones? When I drive to work, I know that it is 10 miles away. If my car gets 20mpg, that means I use approximately 1/2 gallon of fuel. If my car got 30mpg, I'm using 1/3 gallon of gas. If my car got 40mpg, that would be 1/4 gallon of gas. Do you see what's happening here?

    The additional amount of fuel saved for each equivalent marginal improvement in mpg keeps getting smaller and smaller. The government can keep trying to drive average mpg up, but that will not get us very far in terms of aggregate fuel consumption because as the cost for improving mpg will grow, the benefits will shrink.
  • This piece as been featured at THEWEEK.com as Best Opinion