iPhone app buyers spend 50 percent more on weekends

June 8, 2009 | Paul Boutin | Comments | |

Weekends beat Weakdays for iPhone app salesHere’s some free marketing advice from Flurry Analytics: Debut your new iPhone apps on Friday night, because more people explore the App Store on weekends. Buyers — as opposed to those who only download free apps — are even more skewed toward weekends. Flurry thinks it’s because they bone up on apps during the week and then buy on the weekend. I disagree: I think buyers do nothing on weekdays and then shop on the weekend. What do you think? We don’t have the tracking data to settle this debate.

Are you an entrepreneur or executive active in mobile? Join us at MobileBeat 2009, our mobile conference for industry leaders. Sign up by June 9 (we’ve extended the earlybird), and save $145.

Next Story: iPorn startup makes a splash at WWDC
Previous Story: The iPhone 3GS promises to deliver better game experience

Bookmark and Share

Tags: ,

Photo of Paul Boutin

About the Author, Paul Boutin

Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.

  • Thus iPhone owners are bored over the weekend?
    Nothing to do but to download an application.
    Not very social people.
    Get a life instead of an iPhone.
  • threadsDesign
    I can certainly see the same pattern on our app:
    Iphone program that uses gps to get positional UV index and suggest SPF
    www.threads.dk/sunblock
  • JEQP
    Exactly what time over the weekend? I'd lay $10 bucks on the drunken buying theory. IPod owners used to laugh about the crap music they'd buy when they got home after a night on the booze -- this is the same thing with the App Store.