iPhone app buyers spend 50 percent more on weekends

Here’s some free marketing advice from Flurry Analytics: Debut your new iPhone apps on Friday night, because more people explore the App Store on weekends. Buyers — as opposed to those who only download free apps — are even more skewed toward weekends. Flurry thinks it’s because they bone up on apps during the week and then buy on the weekend. I disagree: I think buyers do nothing on weekdays and then shop on the weekend. What do you think? We don’t have the tracking data to settle this debate.

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