Picaboo, a company that lets you publish your digital photography in professionally bound books and greeting cards, has brought in $1 million in equity and rights, according to VentureWire. Based in Palo Alto, Calif., the company hadn’t raised money since its undisclosed second round of funding in 2006. Its existing investors include New Enterprise Associates, CampVentures, Odyssey Research, Softbank Capital Venture Partners Mike Perlis and Randy Komisar and an unnamed partner at Kleiner Perkins Caufield & Byers.
Picaboo competes directly with companies like Shutterfly and Kodak (which acquired Ofoto in 2001), which also offer advanced photo publishing services. They are pretty even when it comes to price, but Picaboo appears to give users more control over the look and feel of their creations.