Apple to cut price of newest Mac OS to $29
The new Mac operating system, Snow Leopard, will be priced at just $29, more than $100 off the previous version. The new operating system will be available in September.
A family version of the Mac OS with multiple accounts will cost just $49. That’s an incredible price discount that will put pressure on Microsoft to cut the price of its operating systems as well. Bertrand Serlet, the top Mac OS executive, made the announcement at the Apple Worldwide Developers Conference this morning.
Of course, Apple still has premium-priced laptops and computers, so it has ways to make up for lost software revenue as a result of this major price cut.
But this is one of the surest signs that Apple is serious about gaining market share on Windows. Already, there are more than 75 million users of the modern Mac OS.
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About the Author, Dean Takahashi
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.
