Eye-Fi launches wireless memory card for pro photographers

Eye-Fi has been building out its product line of memory cards that use Wi-Fi to upload photos directly from a digital camera to the Internet.

Now it’s going one step further with the Eye-Fi Pro, aimed at professional photographers and enthusiasts. This new four-gigabyte card has support for a variety of files — RAW, JPEG and various video files — and well as other cool features. You can now geo-tag photos, or mark the exact location where they were taken. You can upload in a peer-to-peer fashion, meaning no wireless router is need to upload data to a computer. And you can gain easier access to Wi-Fi hot spots.

And photographers can also use a feature dubbed Selective Transfer to pick which photos or videos will be automatically updated. Lastly, Nikon and Casio are now offering Eye-Fi connected cameras.

The Eye-Fi Pro card can upload images to 25 online photo and video sharing sites. It costs $149 on Amazon.com and the Eye-Fi site. Eye-Fi has other cards, including some that can upload directly to YouTube.

The Mountain View, Calif.-based company was founded in 2005 and its investors include LMS Capital, Opus Capital, Shasta Ventures and Translink Capital. Eye-Fi has raised $17.5 million to date.

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