Small Batch Inc., which is developing a service for web designers called Typekit, said today it has raised an undisclosed amount of funding from some big names in the tech world: Twitter chief executive and co-founder Evan Williams, Flickr and Hunch founder Caterina Fake, Automattic founder Matt Mullenweg, well-known angel investors Ron Conway and Chris Sacca, plus True Ventures (which led the funding) and Freestyle Capital.
So what’s the big, world-changing idea that would draw such a distinguished crowd of investors? Small Batch has already launched a service called Wikirank that tracks the popularity of Wikipedia articles, but it sounds like the funding was really for the yet-to-be-released Typekit, which the company describes as a service allowing designers to include fonts on their websites that are both visually pleasing and free from the legal constraints surrounding most existing fonts. Here’s a little more detail:
Later in the press release, chief executive Jeffrey Veen elaborates: “Typography is the last missing piece of great web design. We’re working closely with type designers to create a new market for their work.”
San Francisco-based Small Batch says it will release a preview of Typekit in the next few weeks. Veen previously co-founded Adaptive Path, and the team also built Measure Map, a blogging statistics tool acquired by Google.