The company is sharing 70 percent of revenues after taxes and service charges, mirroring Apple. However, it’s setting a minimum price for paid apps of about 3 euros across euro-zone countries and 3 pounds in the U.K. Following in Research in Motion’s footsteps, the price floor is conceivably a protection against shoddy apps and is meant to raise overall quality in the store at the expense of volume.
Developers can distribute content for free, but they need a separate distribution agreement if they want an advertising-based model. Sony Ericsson also asks for special agreements if developers want freemium or subscription models. Buyers can pay for low-priced apps with SMS and can use a credit card for apps at higher price tiers.
It doesn’t cost anything to submit an app, and developers can send them to both of Sony Ericsson’s stores: the newer PlayNow Arena, which is available in 17 countries, and the traditional Fun & Downloads carrier deck, which launched in 2003 and reaches more than 200 million phones.