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With an all-star cast of early Google engineers, FriendFeed had attracted the attention of Facebook since it was two weeks old, said co-founder Paul Buchheit.
Negotiations, however, became more serious in “recent weeks,” said Buchheit, who is known for creating Gmail and Google’s “Don’t be evil” motto. Facebook announced it would buy social sharing company FriendFeed today for an undisclosed amount.
“We were always a little skeptical of it,” Buchheit told VentureBeat. “As we’ve spent more time together and seen their vision for the product and the company, we’ve come to see we have a shared vision. We realized the time right now is a tremendous opportunity.”
VentureBeat’s VB Insight team is studying email marketing tools.
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