Augmented reality browser war heats up with Wikitude's latest version

Prepare for another battle of the browsers — augmented reality-style.

Austrian-based Mobilizy is pumping up user-generated geotagging in the latest version of Wikitude. It’s an augmented reality browser that superimposes information in your phone when you look at places through the viewfinder (kind of like what a fighter pilot or the Terminator might see when looking at a target).

The latest version makes the design more compatible with an upcoming iPhone version and gives users more control over what type information is displayed. It also makes search for specific points of interest easier.

Wikitude pulls up information from Wikipedia, Qype (which is a recommendation site like Yelp but in Europe) and user-generated content. Mobilizy is more actively trying to crowdsource data for its browser by encouraging users to mark-up places that are interesting to them. You don’t necessarily have to have the browser (which only works on Android phones at this point) to add content. Users can log-in at Wikitude.me through Google, Twitter, Facebook or Yahoo and add places with 250 characters of description.

That’s a slightly different tack than its archrival, Amsterdam-based SPRXMobile, is taking with its Layar browser. SPRXMobile is relying more on outside developers to create “layers” or geotagged sources of data on its browser about real-estate listings, transport options or places to go. Mobilizy has an application programming interface as well, but it’s not emphasizing it nearly as much as direct user-generated content.

Mobilizy is based in Salzburg and is self-funded.


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