We’re back at it again.
After Morgan Stanley let a 15-year-old write a research report this summer on how teens consume media that said young people don’t use the microblogging network, a “Teens don’t tweet” refrain spread throughout the blogosphere. A few reports, including this one from Nielsen, supported the idea earlier this month.
Now The New York Times has started exploring the issue. The Times reports:
As the Web grows up, so do its users, and for many analysts, Twitter’s success represents a new model for Internet success. The notion that children are essential to a new technology’s success has proved to be largely a myth.
Adults have driven the growth of many perennially popular Web services. YouTube attracted young adults and then senior citizens before teenagers piled on. Blogger’s early user base was adults and LinkedIn has built a successful social network with professionals as its target.
We sat down with co-founder Biz Stone last week to talk about the direction of the company. What does he think?
“I don’t think we’re worried about that,” he said. “There have been studies which have indicated that our audience skews a little older, but I think that everything is changing so quickly that in a few months the situation could be completely different.”
Indeed, if and when Twitter makes good on its business model, having an older clientele may not be such a bad thing after all. Adults have more disposable income than teens and if they’re using it in a professional capacity to make connections, find customers or build a personal brand, they may be more willing to fork over money than if they’re using Twitter for fun.
VentureBeat is studying mobile marketing automation
, and we’ll share the data.