TC50: Metricly aggregates analytics for startups, small businesses
Metricly pulls together analytics from services across the web and puts them in a single place for small businesses and startups. The company launched today at the TechCrunch50 conference in San Francisco.
Metricly’s online service combines data from Google Analytics, Intuit QuickBooks, Salesforce.com and other sites for small businesses that want to track how their web presence is faring. It also tracks a company’s following on Twitter, and the number of its fans — if there are any — on Facebook. Users can track e-mail campaign performance, unique visitors and their bounce rate (the percentage that leave without any action on a web page) on a single screen. There are options to configure custom metrics for regular future analysis.
Metricly also provides tips for improving on all those measures, and has a discussion board so business owners can bounce ideas or get advice from each other.
Judges at the conference provided some feedback to the company.
Tim O’Reilly, O’Reilly Media: All this does is pull together some of the display of a lightweight dashboard. Doesn’t seem to make metrics happen magically. (Metricly says if business owners want richer detail, they can go to the original source. Lots of small businesses want the basics.)
Satish Dharmaraj, Redpoint Ventures: Worried that some of Metricly’s sources like Salesforce or Google might adopt their model and begin aggregating analytics from multiple places.
Lior Zorea, Perkins Coie: Small businesses are price constrained.
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About the Author, Kim-Mai Cutler
Kim-Mai was born and raised a stone's throw from Apple headquarters in Cupertino by a devout Hewlett-Packard family. After attending UC Berkeley, Kim-Mai worked for Bloomberg, The Wall Street Journal and Dow Jones Newswires in New York, Los Angeles, London and Buenos Aires. Follow her on Twitter at @kimmaicutler, and follow VentureBeat on Twitter at @venturebeat.