DEMO: Hand Eye Technologies lets your mobile phone watch TV with you
We’ve already seen some limited uses of mobile phones to interact with television shows — such as American Idol voting via SMS text message. But a startup called Hand Eye Technologies takes things to the next level of interactivity and customization, with a software platform that allows mobile phones to interact with digital media in a number of ways. You can buy items you see on the television, search, and vote.
Hand Eye Technologies is launching its platform at this week’s DEMOfall 09, the technology conference co-produced by VentureBeat. It says its technology works by embedding hot spots into the video content, which your phone detects. This could be a powerful medium for television advertising. Instead of flashing a number on-screen for potential c ustomers to call, advertising can just have watchers point their phones at their television and click a button.
The company is based in San Francisco and is angel funded.
[Photo:DEMO conferences, taken by Kenneth Yeung]http://c.brightcove.com/services/viewer/federated_f8/980795693
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About the Author, Anthony Ha
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
