With eyeballs moving online and away from traditional media properties, it’s no surprise that a number of startups are competing to be go-to company for setting up interactive advertising campaigns.
RumbaFish is another one entering the pack today at DEMOfall 09, the technology conference co-produced by VentureBeat. The Palo Alto-based startup says it provides an easy way to set up online campaigns involving contests and user-generated content, then update them with a single click.
The company has a self-serve wizard that lets businesses build custom widgets for their Web site. RumbaFish also feeds back analytics that will tell a business who their top 20 influencers are and how referrals are generated. The company uses a performance-based pricing, so businesses only have to pay for the kinds of user behaviors they are aiming for, whether it’s clickthroughs or actual purchases.
Other competitors in the space include Offerpal Media, which is more focused on gaming, and Wildfire Interactive, which builds contests on Facebook.