With eyeballs moving online and away from traditional media properties, it’s no surprise that a number of startups are competing to be go-to company for setting up interactive advertising campaigns.
RumbaFish is another one entering the pack today at DEMOfall 09, the technology conference co-produced by VentureBeat. The Palo Alto-based startup says it provides an easy way to set up online campaigns involving contests and user-generated content, then update them with a single click.
The company has a self-serve wizard that lets businesses build custom widgets for their Web site. RumbaFish also feeds back analytics that will tell a business who their top 20 influencers are and how referrals are generated. The company uses a performance-based pricing, so businesses only have to pay for the kinds of user behaviors they are aiming for, whether it’s clickthroughs or actual purchases.