DEMO: Burt launches Rich to deliver rich data on ad campaigns
Advertising software company Burt is launching a new analytics service called Rich. The service breaks down all its data into a single report page, which the company says is tailored to the needs of creative agencies. It’s supposed to answer questions like, “How long was the ad visible?” and “Did people actually notice it?”
The company launched Rich today at DEMOfall 09, the emerging technology conference co-produced by VentureBeat. Like any good analytics service, it includes information about clickthroughs on ads, but it features data that Burt says is even more important — engagement, “view-throughs” (how often an ad was actually seen), and “visibility” (whether the ad was placed somewhere that the website visitor could actually see).
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About the Author, Anthony Ha
Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.
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Amit Chowdhry