This is what Google divorce is like: Apple bought its own mapping company in July

Apple bought its own mapping company, Placebase, in July, according to an article in Computer World. Apparently that’s part of Apple’s plan to put some distance between it and its one-time buddy, Google.

The deal wasn’t announced, evidently because the purchase price was so small that it wasn’t a financially material event for Apple. Writer Seth Weintraub figured it out because he saw that chief executive of Placebase, Jaron Waldman, is now head of the Geo Team at Apple. Placebase had mapping software that was similar to Google Maps.

Fortunately for Apple, it didn’t have to pay billions for Placebase, as Nokia did for Navteq. But Apple is smart to believe that mapping technology could be critical for its future as it offers services where location-based information is increasingly relevant. And since Google is the primary backer of the Android operating system, it’s better for Apple not to be dependent on Google Maps.

Trackbacks

  1. [...] arena (VentureBeat reported on Apple’s purchase of mapping company Poly9 in July 2010 and Placebase in September 2009), the iOS5 legal disclaimers have a new section called “Map [...]

  2. [...] Apple’s purchase of mapping company Poly9 in July 2010 and Placebase in September 2009), the iOS5 legal disclaimers have a [...]

  3. [...] arena (VentureBeat reported on Apple’s purchase of mapping company Poly9 in July 2010 and Placebase in September 2009), the iOS5 legal disclaimers have a new section called “Map [...]

  4. [...] 2009, Apple bought Placebase, a mapping software development company, which appears to be the foundation of Apple’s mapping efforts. Then, last summer, Apple acquired [...]

  5. [...] 2009, Apple bought Placebase, a mapping software development company, which appears to be the foundation of Apple’s mapping efforts. Then, last summer, Apple acquired [...]

  6. [...] 2009, Apple bought Placebase, a mapping software development company, which appears to be the foundation of Apple’s mapping efforts. Then, last summer, Apple acquired [...]

  7. [...] 2009, Apple bought Placebase, a mapping program growth company, that appears to be a substructure of Apple’s mapping efforts. Then, final summer, Apple acquired [...]

  8. [...] 2009, Apple bought Placebase, a mapping software development company, which appears to be the foundation of Apple’s mapping efforts. Then, last summer, Apple acquired [...]

  9. [...] 2009, Apple bought Placebase, a mapping software development company, which appears to be the foundation of Apple’s mapping efforts. Then, last summer, Apple acquired [...]

  10. [...] 2009, Apple bought Placebase, a mapping program growth company, that appears to be a substructure of Apple’s mapping efforts. Then, final summer, Apple acquired [...]

  11. [...] 2009, Apple bought Placebase, a mapping program growth company, that appears to be a substructure of Apple’s mapping efforts. Then, final summer, Apple acquired [...]

  12. [...] 2009, Apple bought Placebase, a mapping software development company, which appears to be the foundation of Apple’s mapping efforts. Then, last summer, Apple acquired [...]

  13. […] launching Google Maps in 2005 — Apple, on the other hand, only got started with maps with the acquisition of Placebase in 2009. Many expected Apple to take years to fully resolve its mapping issues (it’s still not […]

  14. […] launching Google Maps in 2005 — Apple, on the other hand, only got started with maps with the acquisition of Placebase in 2009. Many expected Apple to take years to fully resolve its mapping issues (Apple’s Maps still […]