Amazon.com shaves $40 off the Kindle eBook reader’s price, launches overseas

kindleAmazon.com is hoping to stoke demand for eBooks by shaving $40 off the price of its Amazon Kindle, the top-selling electronic book reader. The company is also starting to sell the Kindle in more than 100 markets worldwide.

The Kindle will now sell for $259, down from its previous price of $299. In overseas markets, it will sell for $279 and begin shipping on Oct. 19. Prior to today, the Kindle was available only in the U.S.

The Kindle uses a six-inch electronic ink display that presents pages as if you were reading real paper. Kindle customers can wirelessly download books, magazines, newspapers, and personal documents. It uses 3G wireless networking, which allows users to download books in less than 60 seconds. It can store about 1,500 books. The Kindle Store now has more than 200,000 English-language books. There are more than 1,000 publishers and rights holders who have books in the Kindle Store.

John Makinson, chief executive of Penguin, the largest English language book publisher, said that the publishing industry is seeing explosive growth in digital book sales in the U.S.

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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

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