Twitter ups the ante on spam with new reporting feature

spamBecause of its public nature, Twitter has always been particularly vulnerable to spam.

In the beginning, there were accounts that instantaneously followed thousands of accounts upon inception. Then there were Twitter users who did nothing but share porn links. Then there were users who latched onto Twitter’s trending topics by sending tweets using popular tags to end up in search results.

Twitter has tried to fight back every time by suspending accounts with strange activity. But it’s an ongoing battle — and spammers inevitably evolve.

vbspamSo Twitter is adding some reporting features today. You can mark certain accounts as spam and their handles will be forwarded to a “Trust and Safety” team to check it out. (Sounds like a fun job! Maybe this is where their headcount will grow after raising $100 million in its latest fundraising round.)

The accounts won’t be immediately suspended so if you say something unpopular, don’t fear that an angry Twitter mob will shut you down. But once you mark an account as spam, it will immediately be blocked from following or replying to you.

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About the Author, Kim-Mai Cutler

Kim-Mai was born and raised a stone's throw from Apple headquarters in Cupertino by a devout Hewlett-Packard family. After attending UC Berkeley, Kim-Mai worked for Bloomberg, The Wall Street Journal and Dow Jones Newswires in New York, Los Angeles, London and Buenos Aires. Follow her on Twitter at @kimmaicutler, and follow VentureBeat on Twitter at @venturebeat.

  • Hey Kim-Mai,

    Great post. I'm so happy they added this feature and hope it will reduce the amount of spam filtering through Twitter at the moment. It seems the user experience (for me anyway) has been less inspiring the last couple of months due to the amount of spam going through the feeds. Only time will tell!
  • As much as I want to say that this newest feature is a nice thing, I can already see the potential for it to be abused and used as a weapon against others. Especially using it as a weapon to silence opposition or one's own opinion.

    One has to wonder what took Twitter so long to [attempt to] do something about the spam robots? I don't think it will stop the spam drones. Spammers always manage to get around filtering obstacles. It's like trying to get rid of a roach nest.
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