WhitePages: Android users more likely to buy apps than iPhone users
iPhone app shoppers outnumber Android consumers several times over. But WhitePages, which makes popular phone directory and caller-ID applications for both platforms, reports a surprisingly high conversion rate among Android users compared to their iPhone counterparts.
WhitePages VP of Mobile, Kevin Nakao, told me in a phone call, “Conversion rates and premium penetration rates are better than we expected. We had projected five to six percent of people would buy the app. Instead we’re seeing 13 to 15 percent conversion from our free trial Caller ID users to the $6.99 (for 6 months) premium version.”
Conversion rates have been disappointing for mobile app developers. Smartphone owners like to download and play with apps, but most prove to be window-shopping.
Below is WhitePages’ demo video of the Android caller-ID app in action.
Have you got stats on app sales you’re willing to share? Email me at paul@venturebeat.com.
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About the Author, Paul Boutin
Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.
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