Millennial Moms are supplanting college students as the most connected and technology-dependent population, concludes a white paper by social marketing agency Mr Youth.
"What may have seemed like two polar opposites a decade ago now bear considerable resemblance as a result of changes in communications spawned by technology," Mr. Youth's report says. Women born between 1977 and 1996 are now in their child-rearing years. They've become trendsetters, Mr. Youth claims, for four different reasons:
- They're multi-tech multitaskers
- They build communities to ease transitions
- They crowdsource decisions
- They're masters of the overshare
- Build platforms, not campaigns
- Create movements, not noise
- Look to peers over celebrities
- Create conversation topics, not a brand message
- Be authentic and stand for something
- Crowdsource ideas, don’t assume
- Be democratic and participatory
- Think about engaging, not reaching
- Personalize, localize and customize everything
- Hand over the keys, let mom own your brand