Web aggregator Ingboo raises $800,000, announces 50 partners
Ingboo, an organize-your-Web-activity site launched this past April, announced this afternoon that it has raised $800,000 in seed funding led by Elis Nemes and Saeed Amidi of Amidzad Partners, Doug Tsui of Horizon Ventures, and Allen Miner of Sunbridge Partners. A previous round had been funded by Nemes, plus investors Peter Green and Mohan Ramanujam.
Ingboo is probably best described as a replacement for Feedburner, which was acquired by Google two years ago. Because it’s not 2007 anymore, Ingboo is more focused on Twitter and Facebook than on RSS feeds.
The Sunnyvale-based company, whose slogan is “Clutter Freedom” for heavy Internet users, also announced 50 content partners for its online publisher program, R3, which stands for Reach, Revisits and Revenue. A blog post on Ingboo’s site says R3 is “the only program of its kind to offer advertising revenue to publishers for content previews.” To take it to the next level, though, the company needs to chase down bigger publishers than freestuff4kids.net.
“Over the last several years, we have had the opportunity to evaluate hundreds of innovative startups from around the World,” Amidzad CEO Saeed Amid said in a prepared statement. “We believe that IngBoo is a category-defining startup, perfectly positioned to facilitate and accelerate the growth in users who organize their Web activities by subscribing to content previews.”
Ingboo was founded in September 2007 and currently has 12 employees. NBC Bay Area produced a segment on Ingboo’s usability to keep a job search organized. It’s only one potential use, but it’s probably the most relevant one for Bay Area residents right now.
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About the Author, Paul Boutin
Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.