Facebook’s big changes to the platform — key takeaways

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Facebook did go through with the big top-down overhaul we reported on earlier. This could have significant implications for the way top-performing games attract new users through the system. (If you want the full live-blogged version, it’s here.)

  • Facebook is releasing an open graph API that can turn regular pages into Facebook Fan Pages. They can appear in a user’s profile and publish into their stream.
  • Notifications are going away.
  • Requests (for example, to join games) are being shuffled into the inbox.
  • The boxes tab on a user’s profile is going away.
  • It sounds like Facebook is going to more aggressively police applications that don’t comply with the company’s policies. They’re getting rid of the Verified Application Program, which gives apps a special certification if it meets special standards, as a standalone program. Instead, they’ll be applying those standards to all games and randomly checking ones of a certain user size for compliance.
  • There will be a new applications dashboard and a games dashboard. The dashboards will have ‘counters’ that show when it’s time to take an action inside a game.
  • There will be a new status page showing how the Facebook platform is performing (and whether there are problems that might bog down apps).
  • Applications will have to get direct access to users’ e-mail addresses instead of relying on Facebook as an intermediary.
  • Facebook is building a new Developers Web site at (http://developers.facebook.com) with a product roadmap.

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About the Author, Kim-Mai Cutler

Kim-Mai was born and raised a stone's throw from Apple headquarters in Cupertino by a devout Hewlett-Packard family. After attending UC Berkeley, Kim-Mai worked for Bloomberg, The Wall Street Journal and Dow Jones Newswires in New York, Los Angeles, London and Buenos Aires. Follow her on Twitter at @kimmaicutler, and follow VentureBeat on Twitter at @venturebeat.

  • Secret
    760 to 510 for Apps? with 45 days notice? I'm guessing some folks making $50M+ per year with their apps will not be thrilled to lose 33% of their screen real-estate.
  • Name
    Where did you get that from? I see no mention of reducing screen width for apps to 510 px...
  • It was in the Q and A last night about profile size. These are all mock-ups. They are not final.
  • EmailMarketing
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    James
    Email Marketing Software