AdMob: Dumbphones still draw 60 percent of mobile ads

October 29, 2009 | Paul Boutin | Comments | |

motorola_razr_v3i_dolce_gabbanaThe latest monthly report from mobile ad network AdMob, which claims to be the world’s largest, contains a sharp reminder for smartphone fans: Non-smartphones, which the mobile industry calls “feature phones,” still distribute 60 percent of the ads in AdMob’s network of more than 15,000 mobile Web sites and applications. Here’s the current Top 10 list by number of handsets.

  1. Apple iPhone
  2. Apple iPod Touch
  3. HTC Dream
  4. Samsung R450
  5. Palm Pre
  6. Motorola RAZR V3
  7. RIM BlackBerry 8300
  8. Kyocera S1300
  9. Samsung R430
  10. HTC Magic

AdMob’s full report will be published Thursday at metrics.admob.com.

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About the Author, Paul Boutin

Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.