Business

Intel and Sprout launch a consumer-powered Facebook promotion

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Facebook reaches so many people now that big brands are trying to figure out how to reach its audience. Intel is using social media firm Sprout to launch a new kind of marketing campaign today that promises to drop Intel laptop prices if consumers sign up to be fans of Intel’s latest page on Facebook. The more fans sign up, the lower the price of the laptops will be when they go on sale on Cyber Monday, on Nov. 30, which signals the start of the e-commerce holiday buying season. It’s an example of letting fans exert their newfound power on the Internet to achieve a collective goal.

The page features “ultrathin and light” laptops from Toshiba, Acer and Asus, all of which feature Intel’s latest Core 2 Duo microprocessors. San Francisco-based Sprout has created a technology platform aimed at enabling online conversations through social media.

Carnet Williams, co-founder and chief executive of Sprout, said the campaign exploits the viral-ready nature of the Facebook platform. It’s a clever use of Facebook and shows how the medium itself is changing the way brands interact with their customers. Sprout was created to engage audiences with new kinds of social media. The company is based in Honolulu and is funded by Polaris Ventures.


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