Business

Google gets a narrower Facebook deal than Microsoft: No money changed hands

Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only -- apply here. Ticket prices increase on March 6 Pacific!

moneyFacebook handed Google a bit of a weaker deal than it gave to Microsoft.

As part of its new real-time search features, the search giant gets to index status updates to Facebook Pages, which are mainly commercially-oriented. In contrast, Microsoft, an investor in Facebook, gets public status updates to profiles for its Bing search engine. Those updates could contain bits and pieces of rich social information if friends reference each other plus explicit data about what people are interested in, which could be used for ad targeting.

We reported earlier that the Microsoft-Facebook deal was not exclusive, so we expected that a Google deal was in the works too. Like the Microsoft agreement, no money changed hands in this one either, according to Facebook.

[photo:flickr/AMagill]


VentureBeat is studying social media marketing tools. Chime in, and we’ll share the data with you.