Confirmed: ChaCha now #1 in mobile search, ahead of Google

For most of 2009, SMS-based, human-powered question-and-answer service ChaCha has made surprising leaps up Nielsen Mobile’s rating of mobile search services.

ChaCha, which uses inexpensive freelancers to answer questions texted to it at 242242, has been the fastest-growing mobile search service all year, according to Nielsen. ChaCha shot from 7 percent market share to 28 percent in 90 days in the first half of 2009.

On Monday, the company will announce that Nielsen Mobile now ranks them as the No. 1 most-trafficked mobile text service, ahead of Google.

“When ChaCha’s mobile service launched in January 2008,” says Monday’s press release that ChaCha’s publicist shared with VentureBeat, “Google SMS had nearly 100% of the mobile text search market, but ChaCha now has more text traffic, which is coming from users predominantly under the age of 25.” Nielsen’s analysis says ChaCha passed Google sometime in Q3 of 2009. TechCrunch editor Mike Arrington broke the big news in passing in the middle of a post about ChaCha’s financials earlier today.

“I think the more interesting bit of news from a business perspective,” CEO Scott Jones emailed me, “is that we are shaping up to be the #1 way for advertisers to reach teens and young adults.” Jones says ChaCha is about to cross the million-answers-per-day threshold.

I wrote about ChaCha last week when the company announced $7 million in new funding. The company, founded in 2006, had redefined itself in 2008 away from Web chats and onto SMS to provide answers to customers’ questions. By doing everything in short text blasts from near-volunteers, who make anywhere from a few cents to a few dollars per hour for their work, Jones told TechCrunch that they’ll soon be spending less than a penny per answer.

P.S. A clarification: TechCrunch’s headline (“ChaCha Makes its Crazy Business Model Profitable”) might lead you to think ChaCha is profitable as a company. To be clear, Jones said they are profitable on each search. As for the overall operation, Arrington estimated: “Their current revenue run rate is $9 million or so. My guess is they need to roughly double that to become profitable as a business and support their 60 or so full-time employees.”

chacha nielsen

[Top image: WareSeeker.com. Bottom image: Nielsen Mobile]

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    [...] 沒錯,2008年,手機搜尋還沒有很流行。到了2010年初的此時,手機搜尋依然還沒有很流行。不過,2008年大家若真的要在手機搜尋一定是上Google(iPhone旁邊就預設Google所以我也一定是上Google),但是有了ChaCha以後,到了2009年第三季,根據Nielsen Mobile的研究數據顯示,ChaCha竟然超過了Google,成為在美國手機上最大的搜尋。而且根據VentureBeat上星期的報導,ChaCha在轉到手機上去後,在2009年全年都是美國手機上成長速度最快的搜尋服務,單單在2009年上半,ChaCha只花了90天(大約三個月),它的市佔率就從7%暴升到28%,現在已經更大,穩穩的將Google壓在下面。 [...]

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