If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Microsoft chief executive Steve Ballmer showed off a new tablet computer on stage at the Consumer Electronics Show in Las Vegas today. The device is by Hewlett Packard and powered by the Windows 7 operating system.
The New York Times previously reported he would announce a tablet at the show, perhaps to beat Apple’s expected tablet announcement later this month.
The demo was pretty short, and Ballmer didn’t offer many details. He actually had three computers that he called “slate PCs” on-stage, which he said are “almost as portable as a phone and as powerful as a PC running Windows 7.” The difference between a slate and a tablet seems to be mostly one of terminology. Ballmer didn’t offer product names, either. He just said one was manufactured by Pegatron, one by Archos, and the third by HP.
Ballmer’s HP demo involved reading a book using Kindle software. Using the touchscreen, he swiped through the pages, then went onto Amazon, where he purchased and downloaded another e-book. He also started playing a video, although the conference room’s impressive AV system took over quickly.