Sharp unveils quad-pixel technology for TVs with a trillion colors
If you didn’t think your flat-panel TV could display colors properly, get ready for this. Sharp is unveiling a new technology that allows its upcoming TVs to display a trillion colors.
The quad-pixel technology sounds simple. It takes the traditional “red green blue” color pixels used to form images on a screen and then adds a new one: yellow. With these quad pixels, and with new light-emitting diode backlighting, Sharp TVs can display far more colors than existing TVs. These new TVs will ship in three series this spring in 52 inch, 60 inch and 68 inch sizes.
The rollout is fast for a technology that Sharp hasn’t revealed before. Six women walked up on staged to pull curtains off the TV sets, which do indeed look brilliant when they’re showing flowers on the screen.
Belatedly, Sharp is adding Netflix movie streaming service and other movie services to its web-connected TVs. And it is adding social networking as well. For instance, consumers can now tweet on TV too through Twitter for Sharp.
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About the Author, Dean Takahashi
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.
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