Mobile TV chip maker Siano raises $24M

Israeli startup Siano, which makes tiny digital TV receiver chips for mobile devices, announced a $24 fourth round of funding from Siano’s existing investors: JVP, DFJ-Tamir-Fishman, Star Ventures, Walden Israel, and Bessemer Venture Partners. The same investors had participated in a $17.5 million round in August 2008.

The new round brings Siano’s total fundraising to around $76 million.

Samsung_YP_CM3_Portable_CMMB_Mobile_TVSiano chairman Erel Margalit said in a prepared statement that “Coming out of the global financial crisis around mid 2009, it was clear that the mobile DTV market has shifted gear.” Demand for mobile TV, he added, has been strong in the emerging BRIC market — Brazil, Russian, India and China.

Siano, founded in 2004, provides TV chips to Samsung (pictured: the Samsung YP-CM3,) Motorola, ZTE, Huawei, Mio, Garmin, and Dell among others. Siano’s website — siano-ms.com — has a gallery of Siano-powered gadgets. The company keeps an office in Austin, Texas, and more offices in Korea, mainland China, and Taiwan.

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