Deals

ThisNext buys Stylehive to dominate social shopping

Social shopping startup ThisNext is expanding — it just announced the acquisition of another social shopping site, Stylehive, and has created a new parent company called Curatemedia to manage both sites.

At ThisNext, you can recommend products you like, follow the recommendations of other shoppers, and also “shopcast” your ThisNext recommendations on other sites. Stylehive uses some of the same principles, but unlike the varied, generalist collection of products discussed on ThisNext, it focuses on style and fashion and also features recommendations from editors and bloggers.

The umbrella company, Curatemedia, based in Santa Monica, Calif., says it will run ThisNext, Stylehive, and soon other social shopping sites that cater to specific audiences and shopping categories. Curatemedia says Stylehive has 600,000 registered users, while millions of consumers visit ThisNext every month.

The company did not disclose the financial terms of the acquisition.

ThisNext also confirmed that it has raised a third round of funding, which was revealed last week in a regulatory filing, and which comes from Clearstone Venture Partners, Anthem Venture Partners and Lightspeed Venture Partners. The company didn’t specify the size of the round, but according to the filing it was $1.2 million. If that’s correct, it has now raised a total of $8.7 million.

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