Eric Schmidt explains Google’s accidental first-ever Super Bowl ad

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Google chief executive Eric Schmidt said tonight in a blog post that Google’s first-ever Super Bowl commercial was an accident of sorts. The ad, dubbed “Parisian Love“, has been up on YouTube for three months already. The idea wasn’t to create a big splashy ad.

Rather, Schmidt wrote, “Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”

Here’s a link to the other Search Stories ads that are up on YouTube.


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