Confirmed: Google buys social search engine Aardvark for $50 million

After months of speculation about a Google acquisition of Aardvark, the deal is finally done, according to co-founder and CTO Damon Horowitz.

Google has acquired the social search engine startup for a reported price tag of $50 million. Because Aardvark was founded by ex-Googlers, the acquisition marks a return home for the young entrepreneurs.

Aardvark is a question-and-answer service that lets people find information by asking the trusted community of people around them, which includes friends and friends of friends. You can ask a question about whatever you want, and the service will try to match the query up with another user, who has expertise on it. Aardvark connects people to questions using the interests they list on their Facebook profile or share with the site.

Google is acquiring Aardvark at a time when the paradigm for finding information online is shifting. It’s not necessarily that search is diminishing in power. It’s that sites like Facebook and Twitter are enabling people to find out information from their friends. Every bit of information a user finds out from an acquaintance could be one search lost by Google.

Aardvark might integrate well with Google Buzz, or its local listings. It would be particularly helpful for business pages, since it would allow curious customers to ask specific questions to business owners or other customers.

The San Francisco-based company opened to the public in October of last year, but it’s been around since 2007. It raised about $6 million in first round funding from August Capital and Baseline Ventures.

Topics:

  • http://venturebeat.com/2011/09/02/google-closes-aardvark/ Google abandons social service Aardvark with shutdown of Labs | VentureBeat

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  • http://latest.altervista.org/?p=39190 OnlineMagazine » Blog Archive » Google abandons social service Aardvark with shutdown of Labs

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    [...] the CEO of Good Eggs, was previously the co-founder of the social Q&A site Aardvark, which was acquired by Google in 2010 for $50 million, and a product lead on the Google+ project. Salant, the company’s CTO, was previously the [...]

  • http://www.cosmopolis-film.com/2013/04/truth-stranger-than-fiction-google-has-an-in-house-philosopher-eric-packer-in-cosmopolis-has-a-chief-of-theory-to-philosophize.html “Truth Stranger Than Fiction?”: Google has an “In-House Philosopher” (Eric Packer in ‘Cosmopolis’ has a Chief of Theory to philosophize) | A Cosmopolis Film Blog

    [...] has co-founded several startups, and he’s currently a director of engineering at Google (which acquired his latest startup Aardvark). But he also has a Ph.D. in philosophy and apparently holds the title of “in-house [...]

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