MySpace, which has been trying to keep up in the real-time space, has started pushing its status updates into Google’s real-time search results. Google users will now see MySpace updates cascading down the page along with tweets whenever the search engine responds with a real-time search box.
Even as it experiences a management shake-up with CEO Owen Van Natta suddenly leaving last week, the social network has been trying to stay relevant by opening up access to data. Competitors like Twitter have been able to blossom by supporting a basic infrastructure of status updates while relying on an ecosystem of developers to create sophisticated applications.
MySpace hopes to do the same. Last December, the News Corp.-owned social network unveiled an application programming interface allowing outside developers to access its public real-time data for mash-ups and searches. Smaller, independent startups like OneRiot and Collecta have already harnessed MySpace’s data to enhance their own real-time search.
VentureBeat is studying mobile marketing automation
, and we’ll share the data.