If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Google has acquired e-mail startup reMail, and founder Gabor Cselle will join Google’s Gmail team as a product manager. reMail will be removed from the Apple’s app store, but it will continue to work for users who have already downloaded it.
The San Francisco startup was incubated by Y Combinator and raised funding from Paul Buchheit and Sanjeev Singh, who worked on Gmail and co-founded the newly-acquired FriendFeed. Cselle declined to comment further on the acquisition or its price.
Like Google’s acquisition of Aardvark last week, reMail was also founded by an ex-Googler. Cselle is returning to his old employer, where he worked on Gmail before leaving to become VP of engineering at Xobni and then later chief executive of reMail.
“Gmail is where my obsession with email started as an engineering intern back in 2004, and I’m thrilled to be coming back to a place with so many familiar faces. reMail’s goal was reimagine mobile email, and I’m proud we have built a product that so many users find useful. Still, I feel like we’ve only seen the beginning of what’s possible. Google is the best place in the world to improve the status quo on how people communicate and share information. If you have what it takes to make these changes happen, I encourage you to reach out and come join me.”
VB’s research team is studying mobile user acquisition:
Chime in here, and we’ll share the results