Facebook to automate ad buying through Omniture

Adobe’s Omniture division announced this morning that the company’s widely used analytics software for online marketing campaigns will be extended to automate the process of buying advertising spots on Facebook, and then tracking the results.

In a press release, Omniture and Facebook confirmed a partnership in which “the two companies will focus on … the ability to automate Facebook media buying and access analytics that measure customer engagement on Facebook.” Omniture added Facebook app analytics in May of 2009.

Omniture, founded in 1996 in Orem, Utah near Salt Lake City, was acquired by Adobe Systems in September for $1.8 billion.

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