While pundits climb over each other to predict the death of The New York Times Company, the NYT is looking to hire at least a dozen full-time software engineers and Web designers, plus one social media marketing manager. One opening carries the sexy title of Creative Technologist.
The Times recently announced plans to implement what NYT executives have referred to as a “metered model” for online content, under which heavy users of the site would be charged once they read beyond a certain number of free articles per month.
The company has also been expanding its online video and interactive features, along with advertising units for these. Already, the Times hosts more than 50 WordPress blogs and has nearly 2.4 million followers for its @nytimes Twitter feed.