Consumers redeemed nearly 3.3 billion coupons in 2009, according to a recent report from research group Inmar, up from 2.6 billion in 2008. Looking to take advantage of the growing market, and to help struggling news publishers do the same, Analog Analytics today launched its digital coupon platform.
Though the company is claiming today as its official launch, the digital coupon platform has been up and running since mid-2009. Though today does mark the addition of some bells and whistles. The platform allows publishers and advertisers across various media, including mobile, newspaper, TV, radio, motion picture and billboards to create online interactive coupons that drive added click through rates and revenue.
A local newspaper, for example, could leverage the service online to post various digital coupons from local advertisers redeemable by readers at anytime. The service also includes analytics and reporting to determine progress as well as an API for developers working on site integration.
New features, such as gift certificates and a “Bigger Better Deal” feature, combined with mobile text capabilities have taken Analog Analytics platform to the next level. The gift certificate works like a traditional one in that users can buy special values online and redeem in the future. Fresh out of popular group discount site Groupon, the” Bigger Better Deal” gives weekly or daily deals for a limited time only to users.
The enhanced services are positioned to offer customers higher click-through rates of two- to ten-percent — 10 to 100 times greater than the national average for display ads, according to the company’s announcement.
Analog Analytics, founded in 2008, has already signed up a number of substantial customers including Village Voice Media, Local.com, Wick, Media News Group, the nation’s leading weeklies as well as 850 publishers and 2500 advertisers nationally.
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