Mobile

HootSuite acquires developer Swift App to bolster its Android efforts

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Fresh off its recent Android launch, Canadian social media startup HootSuite acquired developer Swift App to beef up its presence on Google’s mobile platform.

Sebastian Delmont, the developer behind Swift App, will join HootSuite as a mobile adviser. His company built a Twitter client of the same name for Android phones (the first picture below). Neither company released terms of the deal.

HootSuite builds products that let people and businesses manage their presences across multiple social networks. Compared to other startups in the space like Brizzly, HootSuite has a more explicit focus on enterprise use and caters to marketers and businesses. The Android app they launched a week ago (pictured at the bottom) lets users update multiple Twitter profiles, do real-time search, track keywords and check out analytics for messages they send out.

HootSuite also had a unique addition to its Android app: it began offered ads in-stream through a partnership with 140 Proof. The company plans to integrate Facebook status updates into its Android client soon.