Qualcomm leads $10M round for Vue personal video network gear

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Avaak, maker of the Vue personal video network, a remote monitoring system built from small, wireless, battery-powered cameras — that means you can stick them anywhere — announced a $10 million second round of funding today led by Qualcomm, who join existing investors Trinity Ventures, InterWest Partners and Leapfrog Ventures.

Qualcomm’s goal with the investment: Get Vue systems into retail distribution channels. “Avaak has taken video monitoring to a new level of simplicity, allowing consumers to view live video on their mobile devices,” said Nagraj Kashyap, vice president of Qualcomm Ventures, in a press release.

Vue units have been shipping since September. A Gizmodo reviewer wrote of the $300-and-up system, “It works and it’s easy.”

A company spokeswoman said the target market for Vue systems is people who want to check in on their homes, pets, and kids from a mobile handset.

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.