I can’t say it was clever of Facebook to launch their new Community Pages feature on April 1. But Community Pages fill a need on Facebook: How to have unofficial pages for wildly popular people and things.
A post at All Facebook explains the niche for which Community Pages were created:
Prior to the release of “Community Pages”, Facebook had to constantly monitor Pages that were not created on behalf of official organizations. It became a game for many individuals to come up with Pages that would instantly attract millions of users, however organizations were getting frustrated when a Facebook user created a brand page on behalf of them.
As Mashable reported earlier today, Community Pages allow the owner of a brand to control a page for that brand, while letting Facebook users create their own separate pages around the brand. For example, a pickle maker can have its own page for the pickles, but fans can create a community page not controlled by the manufacturer.
No doubt many brand managers won’t enjoy seeing their brand being touted — or slammed — on pages they don’t control. They’re probably better off getting used to it. Community Pages let formerly disempowered fans or foes share their enthusiasm for or against a person or thing. Not everyone wants to post about pickles, but it’s nice to have the option.