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Google’s controversial service Buzz was supposed to represent “a Google approach to sharing,” but until today that was limited to sharing content within Google’s own services. If you a found cool article on VentureBeat, for example, you’d have to copy the link into Buzz — there was no button to press that would instantly share the story. But Google announced this morning that it has created an easy way for publishers to add Buzz buttons to their sites.
The new features should help Buzz’s distribution and visibility and will perhaps persuade more users to think of Buzz as another sharing tool alongside Facebook and Twitter rather than something that violates their privacy.
You’ve probably noticed, however, that we haven’t got Buzz buttons on VentureBeat yet. I’m not directly involved in our tech decisions, but that’s definitely something we’re considering as part of a long list of other possible improvements. And if you really want us to add a button ASAP, the comments section would be a good place to let us know.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results