Facebook not going after Gmail, Zuckerberg says

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Even though it lured Gmail’s creator to its team, Facebook is not creating a web-based e-mail client, according to chief executive Mark Zuckerberg. He told AllThingsD’s Kara Swisher that the company is more focused on short-form communications in an on-stage interview at the D Conference in Rancho Palos Verdes today.

“We’re not building a Web-mail competitor. People already use Facebook for messaging,” he said. “There are definitely these great services that people use that are full Web mail clients, but I think the opportunity is more around short form communications.”

That goes against previous reports from TechCrunch that the company was working on something dubbed “Project Titan,” a full-featured webmail product. Gmail creator Paul Buchheit joined the company last August through the acquisition of his social-sharing startup FriendFeed.

Zuckerberg’s full interview is here.


VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.