Deals

SoGeo locates $1.2M for location aware community applications

SoGeo, a service that collects and analyzes location data for users and their photos and videos, today announced it has secured a first round of funding for €1 million, which comes to $1.2 million (for now, until the euro drops further). The funding will be used to continue product development and market SoGeo’s mobile and Web apps to the public.

SoGeo provides businesses with a way to create applications built on top of the company’s “location-aware” information-sharing platform. The applications allow users to find stuff based on their location that is filtered by their likes, dislikes or even the time of day.

According to the company’s blog, there are two interesting projects in the works based on SoGeo’s software. FabWall is an augmented-reality wallpaper application that lets visitors of the FabWall exhibition at the Musée des Arts Decoratifs in Paris see different pieces of information as they walk through the exhibit in real-time. Happy Street (pictured below) is an iPhone, Android and Web application for the Dutch pavilion Happy Street at the World Expo 2010 in Shanghai. Users can interact, find and share information on the different pavillions more easily.

The company considers any location-based service a potential competitor, but specifically mentioned Rummble, a check-in rating game which recently raised funding, and augmented-reality service Layar, a rival Dutch company.

The Amsterdam-based company was founded in 2008. Dutch digital media firm BlueBubbleLab lead the round of funding.